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Studio Linear: Customized Cannabis Branding, Packaging, & More

terry roston

Studio Linear is a female-owned creative design firm in Maine that specializes in the cannabis and CBD industries. From marketing, brand strategy and messaging, web design, unique product packaging, photography, and even typography, Studio Linear brings a powerhouse team of creative professionals who work together to bring cannabis brands to life and set them on the path toward a successful future.

Company founder Andrea Beaulieu says she first started Studio Linear as a side hustle, working hard out of her own kitchen in the evenings after the kids had gone to bed. Her continued dedication to the project had built a strong foundation for the company when it officially launched as a full-time agency in 2018. The company started out working for brands across a wide variety of industries—early clients included record labels, musicians, and food and beverage companies—but in 2019, Studio Linear took on its first cannabis client in Garden Remedies, a Massachusetts-based dispensary.

That project won the gold in Integrated Marketing Campaigns at the Broderson Awards (an annual creative design awards show). Following that successful experience working with the cannabis industry, Studio Linear decided to shift gears in 2020 and work exclusively with cannabis and lifestyle brands.

“We found that this was the one industry that allowed us to be as creative as we could possibly imagine and love the process,” said Andrea Beaulieu, Studio Linear’s founder and creative director. “We love package design and dreaming up unique experiences for consumers. That magical unboxing moment is huge and we love dreaming up that experience for our clients.”

When taking on a new project, the team starts their process with a discovery call to chat with and understand their client’s vision. They conduct a brand audit and discuss brand strategy, identity, design goals/possibilities, and more. Ultimately, Studio Linear promises to establish (or reestablish) a full branding package including logos, fonts, custom illustrations, brand guides, and more.

The team also considers the vision and creative input they get from clients and works to ensure they have some personal experience with the brands they represent.

“We love trying the products our clients create, from new CBD oils to tasty THC-infused lemonades,” Beaulieu said. “We truly have the best job in the world!”

While the firm is based in Maine, Studio Linear is digitally mobile and works with cannabis brands from around the country. They guarantee all brand packaging and marketing campaigns are appropriately compliant with each operator’s local market regulations. Studio Linear also collaborates with other top, female-owned photography firms throughout the U.S. and can make professional recommendations for product photography whenever said products are unable to cross state lines.

To learn more and/or get in touch, visit StudioLinear.com.

Underground Dispensary
Author: Graham Abbott

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